The Dream Team

Jake Westling  

Chief Executive Officer & Founder

As the company’s strategist for current and future projects, Jake practices leadership building, so that he can exhibit his company’s positive culture and honest business values.

He is adventurous, practical, innovative, encouraging and has a good sense of humor. Jake enjoys working out with his trainer at the gym and being conscious of his fitness and nutrition. He’s also into motorcycle riding in the mountains with his wife, scuba diving and being active in his local small business network.

An Insight from the CEO:

I’ve spent years cleaning my own pipes, and like everyone else who’s tried, I’ve had mixed results. Between not ever getting my pipes as clean as new, and sometimes having tasted the soapy residues left behind—then having to deal with the mess—I knew there had to be a better way.

Working with my mentors and the unending patience of my wife Holly, we created, modified, improved and perfected what is now an integrated system to clean pipes correctly. It required extensive testing of solution formulae until it was exactly right, and fine tuning of the system that provides the cleaning action.

Now we’re ready to bring its benefits to smokers everywhere, for their favorite piece or for that drawer full of pieces we all have hidden away.



Holly Westling 

Chief Operating Officer & Co-Founder

A highly motived and passionate business leader, Holly has over 18 years of experience working with startups and small business companies. She has spent the last 29 years building her business knowledge and developing various skills along the way. She has created workflow management strategies to build efficiencies.

While working as a lead project coordinator at ProVision Security, Holly learned firsthand how to manage a crucial department of a fast-growing startup. She served as the point person for handling any urgent issues that would arise daily.

As Pipe Dream’s Chief Operating Officer, she is currently responsible for tracking market growth and emerging technologies for opportunities. She analyzes industry rules and looks for changes that may impact Pipe Dream or its affiliates. While continuing to build the path to franchising Pipe Dream with CEO Jake Westling, she is also creating sales and marketing campaigns that promote brand awareness.